The guys over at Already Been Done have done an interview with Rob Dyer about his journey and the Skate4Cancer mission.
Click HERE to check it out!!

Skate4Cancer was born out of love and a dream. In 2003 we got a call from a kid in Toronto. He liked C1RCAs and was planning a skate trip across North America to raise money for cancer awareness. Could we send him a box of shoes? Rob Dyer would eventually skate across most of North America for his non profit group Skate4Cancer whose goal is to raise awareness and funds for cancer research and prevention. Proceeds from the sale of C1RCA x Skate4Cancer products will go to Princess Margaret Hospital, whose research is on the cutting edge of cancer prevention. Dream . Love . Cure.
My inspiration was personal, having lost family and friends to cancer. I’m also inspired by the kids I’ve met through S4C who live with the disease everyday. I’ve also drawn motivation from a famous Canadian icon, Terry Fox, who, after being diagnosed with cancer and having lost a leg to the disease, set off on a marathon across Canada to raise money and awareness for the cause. This was my intention – to skate across North America in an effort to raise awareness. This is how Skate4Cancer came about.
On the road, living and working out of our van, I really love working that way. Over the years S4Cs involvement in the music scene has grown into an annual tour called ‘The Cure Is Knowledge’. The events are all ages and admission is free. Our mission with The Cure Is Knowledge is to educate the youth of today about cancer prevention. At Skate4Cancer events, we arm kids with the education to detect cancer at the early stages of development and methods of preventing the disease through a healthy lifestyle. I feel like we are able to take something new from each city and add it to what we do.
We hope that through ‘The Cure Is Knowledge’ we will help to educate the youth of today about cancer prevention and become part of the solution. We may not raise enough money to change the world, but we may raise enough people to change the world. We do this out of love.
The Alchemist
My mom and Terry Fox.
The guys over at Already Been Done have done an interview with Rob Dyer about his journey and the Skate4Cancer mission.
Click HERE to check it out!!
more info: www.skate4cancer.com
Rob Dyer from Skate4Cancer came by the office the other day to catch up and grab some new shoes. Thanks for stopping by Rob!


Check out all the New Fall ‘10 Culture Squad shoes .

Push Past, a film about Rob Dyer/Skate4Cancer’s skate across Canada, got into the Air Canada 2010 Film Festival. The video will be playing on all Air Canada flights starting September 2010.
About the film festival (from Air Canada):
“Each year we select the best short films from emerging filmmakers and broadcast them to a large international audience on Air Canada’s inflight entertainment system.
We honour the best of our fest at a free public screening and awards celebration at the end of the year.
Awards will be handed out for:
The winner of Best Short Film will receive $5,000 courtesy of presenting sponsor Cineplex Entertainment.
All award winners will receive an all-inclusive trip for two to the Whistler Film Festival courtesy of Air Canada.”
Let us know if you see the video mid flight!
Good Luck to Rob and his crew on winning an award!
More info on the film fest: HERE
More info on Skate4Cancer: HERE
Fall ‘10 Culture Squad designs are finally out in the street!

Culture Squad Artist, Rob Dyer/Skate4Cancer, created two color ways in the Convert shoe and “The Cure Tee” for the Fall ‘10 line
Check out the photos:

Convert Sea Foam

Convert Grey/Orange

The Cure Tee
For more information on Skate4Cancer, visit www.Skate4Cancer.com
Pepsi is giving away over a million dollars in grants to fund great ideas.
Check out the above video that references Skate4Cancer as a potential donation. Voting begins July 1st for your favorite Canadian cause. Stay tuned for more updates on how you can vote for Skate4Cancer to get the grant.
BE:CAUSE INDUSTRIES & MTS Present:
SKATE4CANCER ‘The Cure is Knowledge’
When: May 29th, 2010
Where: Plaza Skate Park at THE FORKS (Winnipeg, Canada)
What: 13 Bands + a Skate Contest (w/divisions for all ages)
MUSIC STARTS AT NOON II SKATE CONTEST STARTS AT 2PM
FREE ADMISSION II ALL AGES WELCOME
Bands include: High Five Drive, Hope Atlantic, The Afterbeat, Fame, The Ripperz, Common Lives, Take Me to the Pilot, Talk City, The All Night, and many more.
For more information, visit the facebook event page HERE
Skate4Cancer is raising money for their Drop in Center. For every 100 Views on this Video, C1RCA will give $1 to help open the S4C drop in Center! so please, Watch & Share this video with everyone you know!
To learn more on Skate4Cancer, the Drop in Center, and their trek across Australia visit: www.skate4cancer.com
Just wanted to extend an invite for a BBQ we are hosting this Friday to help raise awareness and funds for Rob Dyer’s S4C organization. He’s skating the entire width of Australia to draw attention to his cause and will shortly be rolling into Melbourne. Please see the invite below, hope to see you there!


Show your support by following Rob Dyer and his Skate4Cancer crew through New Zealand and Australia through their regularly updated tour blog, complete with Flickr site and Youtube channel, never missing a beat. Follow it here www.skate4cancer.com/skate2010/